Membership
Research Services

At Membership Matters, our focus on membership organisations empowers us to craft sector-specific methodologies and solutions tailored to the challenges faced by associations today.

To support this, we provide a range of qualitative and quantitative research methodologies, including surveys, focus groups, one-to-one interviews, journey mapping, and desk research, turning insights into action across key areas, including:

• Membership experience optimisation
• Engagement testing and measurement
• Policy & representation research
• CPD, curriculum, and qualifications research
• Brand perception research
• Price and fees testing
• Marketing persona development
• Member journey mapping
• Market insight
• New proposition development

While recruiting respondents, particularly the hard-to-reach ones, can be challenging, Membership Matters boasts a compelling track record in recruiting hard-to-reach respondents. Notably, we have broken research engagement rates and response rates for a range of esteemed clients, including:

• The European Hematology Association (EHA)
• Institute and Faculty of Actuaries (IFoA)
• British Small Animal Veterinary Association (BSAVA)
• Chartered Financial Analysts Association (CFA)
• Education Training Foundation (ETF)
• Institute of the Motor Industry (IMI)
• Resolution
• The Royal Society of Arts (RSA)
• The Royal British Legion (RBL)

See what the membership sector’s leading research consultancy can do for you.