The sector's leading research
consultancy since 2010

Working exclusively with membership associations since 2010, we offer a dynamic range of qualitative and quantitative research solutions to push membership numbers north.

We specialise in discovering the emotional triggers, awareness gaps and value perceptions that turn insight into strategy

Find out who we work with and what makes us the sector’s leading research consultancy.

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The research and journey mapping project was positive and supportive, and allowed us to challenge our approaches to member recruitment, engagement and retention.

Jane Galbraith, Head of Membership & Accreditation
Society for Education and Training

Membership Matters provided invaluable insight into current and future membership needs, demonstrating strategic outlook, enthusiasm, and excellent stakeholder management.

Jennie Evans, Head of Business Strategy and Development
Quality Assurance Agency for Higher Education (QAA)

Membership Matters investigated our audience, and developed successful segmented value propositions. They translated findings into strategic plans, directly contributing to member growth.

David Veal, Executive Director
Speciality Coffee Association of Europe (SCAE)
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