Complete focus on delivering the goals we have set and have helped us to achieve so much more than we thought we could. All this and a warm sense of humour too.
About Us
Hello! We are Membership Matters, the UK’s leading research consultancy for membership associations, providing strategic research and consultancy services to UK and global associations since 2010.
We exclusively work with associations and educational bodies, allowing us to develop sector-specific methodologies and design effective solutions that reflect the unique complexities and challenges faced by associations today.
Membership Matters understands membership better than most, and it shows. Our clients include some of the biggest brands and best-known membership associations in the UK and beyond, including:
- The Royal Institute of British Architects (RIBA)
- National Trust
- European Hematology Association (EHA)
- The Royal Society for the encouragement of Arts (RSA)
- The Chartered Financial Analysts’ Association (CFA)
- The Institute of the Motor Industry (IMI)
- Quality Assurance Association (QAA)
- Institute and Faculty of Actuaries IFOA
- The Royal British Legion (RBL)
- The Electrical Contractors Association (ECA)
We specialise in discovering the emotional triggers, awareness gaps, and value perceptions that turn insights into strategies, grow membership, develop propositions, and increase revenue.
We support our clients by complementing our membership expertise with top talent from wider sectors, including education, training, and finance. We incorporate the latest techniques and best practices from across the research industry to deliver comprehensive solutions.
Why not see what Membership Matters can do for you?
Testimonials
All this and a warm sense of humour
Helped us transform our organisation
From research to digital transformation, they ensured buy-in from all stakeholders throughout. If you have not worked with Membership Matters, you should be asking yourself why not.
Discuss shared challenges with likeminded peers in training
I enjoyed the interactive and collaborative nature of the training, and the chance to discuss shared challenges with likeminded peers and learn from their successes.
Engaging and enlightening training
The trainer was very knowledgable and the sessions were both engaging and enlightening. There was plenty of opportunity for questions and discussion, which was valuable and I came away with a lot of food for thought and some new ideas.
Training provided framework and actionable steps
I not only have the framework for my new membership retention and recruitment strategies, but I also have clear actionable steps to make it a reality.
Thorough research and journey mapping sessions
Membership Matters have taken the time to really understand our organisation and the unique challenges we face. Their thorough research and subsequent journey mapping sessions were positive and supportive, and encouraged open and honest discussions. The project was a very positive experience for all and allowed us to challenge our traditional approaches to recruiting, engaging and retaining members.
The most effective way forward
A forensic analysis of our business, presented in clear and bold terms - the most effective way forward.
Took the time to understand our organisation
We asked Membership Matters to provide members insight, to improve recruitment and retention levels, to great effect. They took the time to understand our organisation, matching recommendations to strategic objectives. Their professionalism and expertise in the membership sector sets them apart from other agencies.
Segmenting audiences and developing successful value propositions
Membership Matters investigated current, past and potential members, segmenting our audiences and developing successful value propositions for each. Their assistance in translating the findings into strategic planning was invaluable, while their recommendations have directly contributed to sustained member growth. Consistently effective and value for money.
Invaluable insight into understanding current and future membership needs
Membership Matters provided invaluable insight into understanding current and future membership needs. Their strategic outlook, enthusiasm, and excellent stakeholder management was invaluable. I wouldn’t hesitate to recommend Membership Matters.
Changed our approach
Helped us completely change our approach to member retention.
An excellent training course which delivers what it promises
An excellent training course which delivers what it promises – genuine insights and practical solutions. It was worth coming all the way from Barcelona for.
Our membership increased by over 10%
By clearly segmenting our market and matching it to a refocused offer our membership increased by over 10%. I wouldn’t hesitate to recommend Membership Matters.
Training courses provide targeted strategies to maximise membership
For anyone working in membership organisations, the Membership Matters training courses provide targeted strategies to maximise your membership.
Price testing lead to a record renewal rate
Thanks to Membership Matters' recommendations, we introduced a simplified two-tier membership structure and increased fees, leading to a record 96% renewal rate. Their thorough research and modelling truly grasped the value proposition. We continue to see year-on-year growth and forecasting, and anticipate reaching our membership goals one to two years early. Thank you for all your help Membership Matters.
One-stop training shop
If your job is to manage membership, this is your one-stop shop. You can't afford NOT to get a grip on these strategies.
Enhanced our digital and data strategy
Membership Matters supported RSA in enhancing our digital and data strategy, providing invaluable expertise to develop a roadmap and plan to significantly improve how we use RSA digital platforms and data for automating processes, insights and decision making.
Shaping the proposition and demonstrating value to members
They have enabled us to better understand the needs and behaviours of current and potential members, helping us grow membership and take a new direction when shaping the proposition and demonstrating value to members.
Very valuable course specifically tailored to the association industry
The training course was very valuable and specifically tailored to the association industry. It covered all areas of the syllabus in great detail, while allowing the group to openly discuss key points in an open and friendly forum. I left the course with a clear plan of how to implement all required changes to our association.
New approach to segmenting membership
Membership Matters has been key in helping us develop an exciting new approach to segmenting membership as we move towards digital transformation and CRM platform integration. They have enabled us to better understand the needs and behaviours of our current and potential new members and this has been vital in taking us in a new direction when engaging with the membership.
