Membership Matters is the UK’s leading membership training provider, delivering a comprehensive programme of public, in-house and virtual training seminars to 1000’s  membership associations and charities since 2010.

All of our online public training courses can be run as virtual in-house masterclasses for your leadership or management teams. Training can be adapted or made bespoke to your organisation and we offer plenty of training options that are as flexible as you when it comes to quickly delivering new knowledge, skills and behaviours -from strategic planning days to skills-focus team building.

We’ll be armed with your team’s needs and a carefully crafted set of business objectives. You just bring the right people.

Our membership training covers the entire membership lifecycle – Awareness, Recruitment, Retention, Renewal and Reinstatement, with a particular focus on strategic and operation process, marketing, value proposition creation, membership research and journey mapping , and our trainers have worked with some of the UK’s best known membership organisations.

Aimed at anyone with a member recruitment, retention, or strategic development responsibility, our interactive training seminars showcase the latest tactics, explain leading strategies, and how they can be applied immediately to grow your membership and improve retention and engagement .

If are struggling to plot a strategy through the pandemic, if you have multiple people that need training in the same subject, or a simply looking to skill-up or motivate  your team,  our in-company training is probably the best and most cost-effective approach, as small groups work well together and can easily share the knowledge they take away after a brilliant session.

It’s also ideal for smaller or medium sized membership organisations that want to buy training strategically aligned to the needs of the business but may not have the budget for a fully customised programme. Do you need membership training for your teams? Do you need an efficient and cost effective approach?


Benefits of In-house Training

  • Course held where and when you want
  • Saves travel and accommodation costs
  • Aligns teams quickly to strategic objectives
  • Energises staff and boosts performance. Often used as part of team building events
  • Provides a quick and cost effective way to develop key skills within your team
  • Often more cost effective than sending people on individual courses


  • Costs cover a full day training, usually at 10:00 am – 4.30pm and hand-outs are included.
  • Delegate Numbers: Standard costs cover a maximum of 12 delegates.
  • Additional delegates: can be added at a cost.

When you book in-company training with Membership Matters you’ll get expert consultants and a great course experience.

For more information and special offers on in-company training please call us on 08459 555 155 or drop us an email.

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For anyone working in membership organisations, the Membership Matters courses provide targeted strategies to maximise your membership

Mikael Angesjo, Membership Coordinator
Swedish Chamber of Commerce for the UK

The course was very valuable and specifically tailored to the association industry. It covered all areas of the syllabus in great detail, while allowing the group to openly discuss key points in an open and friendly forum. I left the course with a clear plan of how to implement all required changes to our association.

Victoria Deprez, Sales & Marketing Executive – ITM
The Institute of Travel & Meetings

An excellent course which delivers what it promises – genuine insights and practical solutions. It was worth coming all the way from Barcelona for.

Magda Navas, Membership Development Executive, International Council of Shopping Centres
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Upcoming Seminars

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