Membership Matters is the UK’s leading membership training provider, delivering a comprehensive programme of public, in-house and virtual training seminars to thousands of membership associations and charities since 2010.

All of our public training courses can be run as in-house masterclasses for your leadership or management teams. Training can be adapted or made bespoke to your organisation, and we offer plenty of training options that are as flexible as you when it comes to quickly delivering new knowledge, skills and behaviours – from strategic planning days to skills-focused team building.

We’ll be armed with an understanding of your team’s needs and a carefully crafted set of business objectives. You just bring the right people.

Our membership training covers the entire membership lifecycle – Awareness, Recruitment, Retention, Renewal and Reinstatement. We place a particular focus on strategic and operational process, marketing, value proposition creation, membership research and journey mapping, and our trainers have worked with some of the UK’s most well-known membership organisations.

Aimed at anyone with a member recruitment, retention, or strategic development responsibility, our interactive training seminars showcase the latest tactics, explain leading strategies, and demonstrate how they can be applied immediately to grow your membership and improve retention and engagement.

If you are struggling to plot your membership strategy, have multiple people that need training in the same subject, or simply wish to upskill or motivate your team, our in-company training is likely the best and most cost-effective approach. Small groups work well together and can easily share the knowledge they gain after a brilliant session.

It’s also ideal for smaller or medium-sized membership organisations that want to strategically align their training with their business needs, but may not have the budget for a fully customised programme. Do you need membership training for your teams? Are you seeking an efficient and cost-effective approach?


Benefits of In-house Training

  • Course held where and when you want
  • Saves travel and accommodation costs
  • Aligns teams quickly to strategic objectives
  • Energises staff and boosts performance. Often used as part of team building events
  • Provides a quick and cost effective way to develop key skills within your team
  • Often more cost effective than sending people on individual courses


  • Costs cover a full day training, usually at 10:00 am – 4.30pm and hand-outs are included.
  • Delegate numbers: standard costs cover a maximum of 12 delegates.
  • Additional delegates: can be added at a cost.

When you book in-company training with Membership Matters, you’ll get expert consultants and a great course experience.

For more information and special offers on in-company training please call us on 0345 955 5155 or drop us an email.

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I not only have the framework for my new membership retention and recruitment strategies, but I also have clear actionable steps to make it a reality.

Helen Parker, Head of Community
EHA (European Hematology Association)

I enjoyed the interactive and collaborative nature of the training, and the chance to discuss shared challenges with likeminded peers and learn from their successes.

Lucy Brewer, Membership Recruitment and Engagement Manager

The trainer was very knowledgable sessions were engaging and enlightening. There was plenty of opportunity for questions and valuable discussion, and I came away with lots of food for thought.

Jane Sankarayya, Corporate Communications Manager

If your job is to manage membership, this is your one-stop shop. You can't afford NOT to get a grip on these strategies.

Alison Howarth, Memberships & Engagement
Henley Business School
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Upcoming Seminars

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