Membership Matters Secures Strategic Research Partnership with IMI
Elevating member engagement and growth
Membership Matters, the member sector’s leading research consultancy is proud to announce its selection as the Strategic Research Partner for The Institute of the Motor Industry (IMI). This marks a significant milestone that aligns with IMI’s ambitious growth strategy and policy objectives.
The IMI is the professional association for individuals working in the automotive industry and the authoritative voice of the sector.
In this collaboration, Membership Matters will leverage its thirteen years of expertise to assist IMI in comprehensively understanding the behaviours and segmentation of its expansive global membership. The aim is to enhance services for existing members, create targeted value propositions, optimise member journeys, and craft compelling policy campaigns. These efforts aim to resonate with a diverse audience, ultimately attracting and retaining new members.
David Douglas, CEO at Membership Matters, expressed genuine pride in the partnership, emphasising the alignment of shared values that prioritise placing members at the heart of the organisation.
“This collaboration with such an important organisation on a significant project feels like a natural fit,” David Douglas remarked.
Having played a pivotal role in supporting leading UK membership organisations for over a decade, Membership Matters brings valuable experience to the IMI. Sarah Whiteside-Jones, Head of Membership and External Affairs at the IMI, acknowledged Membership Matters’ key role in shaping a fresh approach to recruitment, engagement, and policy communication.
“They have enabled us to better understand the needs and behaviours of current and potential members, helping us grow membership and take a new direction when shaping the proposition and demonstrating value to the members,” said Sarah.
About Membership Matters:
For thirteen years, Membership Matters has been a leading research consultancy exclusively focused on the membership sector. With expertise in addressing strategic, marketing, and operational challenges, Membership Matters collaborates with a diverse range of membership associations, from local entities to international organisations.
Are you looking for strategic membership support?
At Membership Matters we work exclusively in the membership sector because we are passionate about it. Our experts have experience of dealing with strategic, marketing or operational challenges, we work with hundreds of membership associations in this sector from local to international.
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