Successful Membership
Retention Strategies

19 June 2024, 10.00 - 15.30 | County Hall, Waterloo£399

CURRENT DISCOUNTS

Buy two places & get a third free! on a single course
– or –
£50 OFF for charities and not-for-profits,
simply enter discount code NFP50

IN-HOUSE TRAINING

All our membership training
seminars can be run
in-house or online at a date &
time of your choosing

Find out more >

 

Retention is primarily driven by member experience. It’s one of the biggest challenges facing membership associations today. This practical workshop works through the key stages of the membership retention process and show delegates how to build an effective membership retention plan. Delegates will learn proven cost-effective retention techniques that can be applied immediately so members don’t slip through their fingers.

Key topics

  • Best practice – from induction to renewal
  • How to build a successful member retention plan
  • Proven cost-effective retention techniques & strategies
  • Overcome the top reason for leaving – “perceived lack of value”
  • Change your customer journey and make it more personalised
  • Enhance member experience
  • Member research: What you need to know
  • The optimised renewal processes
  • How to implement an effective win-back campaign
  • Measuring your success and demonstrating activity value

Benefits of attending are:

  • Key tools and information you can immediately apply to grow your membership
  • Networking and best practice sharing opportunities with other membership organisations
  • An understanding of the latest member retention strategies and techniques
  • A framework for comparing and developing your current membership retention plan

Who should attend?

The course is aimed at those with a member recruitment or retention responsibility within a federation, professional institute, charity, trade body or other type of membership organisation. Whatever your title, if membership matters, book now.

Host

David Douglas is the founder of Membership Matters, a leading membership consultancy that has spent 10+ years building great relationships with the UK’s most notable membership associations and professional bodies. He regularly speaks at international conferences and develops strategies, with a focus on expanded membership growth, increased engagement and refined member experience.

Lunch

Breakfast and a superb 2 course lunch, teas, coffee and refreshments are provided free of charge in our iconic venue.

Venue

View venue details here.

Purchase  

While you’re here, check out the Successful Membership Recruitment Strategies seminar or the Recruitment & Retention Masterclass which covers the entire membership recruitment and retention cycle.

CURRENT DISCOUNTS

Buy two places & get a third free! on a single course
– or –
£50 OFF for charities and not-for-profits,
simply enter discount code NFP50

IN-HOUSE TRAINING

All our membership training
seminars can be run
in-house or online at a date &
time of your choosing

Find out more >

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Testimonials

I not only have the framework for my new membership retention and recruitment strategies, but I also have clear actionable steps to make it a reality.

Helen Parker, Head of Community
EHA (European Hematology Association)

I enjoyed the interactive and collaborative nature of the training, and the chance to discuss shared challenges with likeminded peers and learn from their successes.

Lucy Brewer, Membership Recruitment and Engagement Manager
IStructE

The trainer was very knowledgable sessions were engaging and enlightening. There was plenty of opportunity for questions and valuable discussion, and I came away with lots of food for thought.

Jane Sankarayya, Corporate Communications Manager
LGIU

If your job is to manage membership, this is your one-stop shop. You can't afford NOT to get a grip on these strategies.

Alison Howarth, Memberships & Engagement
Henley Business School
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Upcoming Seminars