Successful Membership
Retention Strategies

18 Nov 2026, 10.00 - 15.30 | Tower Hill, London£399

Discounts

33% off when you book 3+ tickets or
£50 off when you book more than
one month in advance (code EARLY50)

In-house training

Our membership training courses can be
delivered in-house or online, at a date
that suits you
Find out more >

 

What you’ll learn

Retention is primarily driven by member experience. It’s one of the biggest challenges facing membership associations today. This practical workshop works through the key stages of the membership retention process and show delegates how to build an effective membership retention plan. Delegates will learn proven cost-effective retention techniques that can be applied immediately so members don’t slip through their fingers.

What you’ll cover

  • Best practice – from induction to renewal
  • How to build a successful member retention plan
  • Proven cost-effective retention techniques & strategies
  • Overcome the top reason for leaving – “perceived lack of value”
  • Change your customer journey and make it more personalised
  • Enhance member experience
  • Member research: What you need to know
  • The optimised renewal processes
  • How to implement an effective win-back campaign
  • Measuring your success and demonstrating activity value

Additional benefits

  • Key tools and information you can immediately apply to grow your membership
  • Networking and best practice sharing opportunities with other membership organisations
  • An understanding of the latest member retention strategies and techniques
  • A framework for comparing and developing your current membership retention plan

Who should attend?

The course is aimed at those with a member recruitment or retention responsibility within a federation, professional institute, charity, trade body or other type of membership organisation. Whatever your title, if membership matters, book now.

Host

David Douglas is the founder of Membership Matters, a leading membership consultancy that has spent 10+ years building great relationships with the UK’s most notable membership associations and professional bodies. He regularly speaks at international conferences and develops strategies, with a focus on expanded membership growth, increased engagement and refined member experience.

Lunch

Arrival refreshments, a freshly prepared lunch, and afternoon tea, coffee and refreshments are all provided free of charge in our exceptional venue.

Venue

View venue details here.

Ready to book?

Secure your place on the Successful Membership

Retention Strategies course.

 

Purchase your place →

Continue your learning

If you’re looking for a more comprehensive programme, explore our Recruitment & Retention Masterclass, which covers the full membership recruitment and retention lifecycle, or Successful Membership Recruitment Strategies to strengthen long-term member engagement.

Discounts

33% off when you book 3+ tickets or
£50 off when you book more than
one month in advance (code EARLY50)

In-house training

Our membership training courses can be
delivered in-house or online, at a date
that suits you
Find out more >

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Testimonials

I not only have the framework for my new membership retention and recruitment strategies, but I also have clear actionable steps to make it a reality.

Helen Parker, Head of Community
EHA (European Hematology Association)

I enjoyed the interactive and collaborative nature of the training, and the chance to discuss shared challenges with likeminded peers and learn from their successes.

Lucy Brewer, Membership Recruitment and Engagement Manager
IStructE

The trainer was very knowledgable sessions were engaging and enlightening. There was plenty of opportunity for questions and valuable discussion, and I came away with lots of food for thought.

Jane Sankarayya, Corporate Communications Manager
LGIU

If your job is to manage membership, this is your one-stop shop. You can't afford NOT to get a grip on these strategies.

Alison Howarth, Memberships & Engagement
Henley Business School
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