Successful Membership Recruitment Strategies

18 Jun 2019, 10.00 - 3.30 | London Bridge£349

*EARLY BIRD DISCOUNTS ON
ALL COURSES UNTIL END OF OCT*

Buy three places on a course for the price of two
– or –
£50 off for charities and not-for-profits,
simply enter discount code NFP50

All our public
membership training
seminars can be run
in-house at a date, time and
location of your choosing.
Find out more >

Let Membership Matters show you how to successfully identify, target and recruit in these data driven times. This practical and highly interactive course takes delegates, step-by-step, through the membership recruitment process, revealing a healthy, robust recruitment strategy as you go.

We mix industry best practice that comes from working with the best not-for-profits, charities and membership associations of varying sizes with the latest recruitment tactics, practical tips, strategy case studies and group work. The end results? A day of innovation, refreshed outlooks and growth.

Key topics

  • The fundamentals of membership recruitment
  • Conducting research that will deliver a successful recruitment strategy
  • How to better segment and target your market
  • How to build an effective, segmented membership offer
  • The key membership promotional channels tactics and messaging
  • Developing relationship-based membership
  • How to build a membership recruitment plan
  • Successful membership recruitment techniques & strategies
  • Onboarding and year one

Benefits of attending are:

  • Practical tools and information you can immediately apply to grow your membership
  • Networking and best practice sharing opportunities with other membership organisations
  • An understanding of the latest member recruitment strategies techniques
  • A framework for developing and comparing your current membership recruitment plan.

Who should attend?

If your job description involves anything with a member recruitment and retention responsibility, then the short answer is you. You could be an MD, a Marketing, Membership or Operations function within a federation, professional institute, charity, trade body or other type of membership organisation. The results will be the same: a great day with us, and a richly rewarding session with full, post-course support.

Lunch

Breakfast and a superb 2 course lunch, teas, coffee and refreshments are provided free of charge at our snazzy venue in London Bridge.

 

Venue

View venue details here.

Purchase

*EARLY BIRD DISCOUNTS ON
ALL COURSES UNTIL END OF OCT*

Buy three places on a course for the price of two
– or –
£50 off for charities and not-for-profits,
simply enter discount code NFP50

All our public
membership training
seminars can be run
in-house at a date, time and
location of your choosing.
Find out more >

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Testimonials

The consultancy service Membership Matters provided when creating our website was invaluable. Sales from increased traffic means the service paid for itself. I would have no hesitation in recommending Membership Matters.

Justin Cresswell, Managing Director, NCI

For anyone working in membership organisations, the Membership Matters courses provide targeted strategies to maximise your membership

Mikael Angesjo, Membership Coordinator
Swedish Chamber of Commerce for the UK
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Upcoming Seminars