Successful Membership Recruitment Strategies

17 Nov 2026, 10.00 - 15.30 | Tower Hill, London£399

Discounts

33% off when you book 3+ tickets or
£50 off when you book more than
one month in advance (code EARLY50)

In-house training

Our membership training courses can be
delivered in-house or online, at a date
that suits you
Find out more >

 

What you’ll learn

Let Membership Matters show you how to successfully identify, target and recruit in these data driven times. This practical and highly interactive course takes delegates, step-by-step, through the membership recruitment process, revealing a healthy, robust recruitment strategy as you go.

We mix industry best practice that comes from working with the best not-for-profits, charities and membership associations of varying sizes with the latest recruitment tactics, practical tips, strategy case studies and group work. The end results? A day of innovation, refreshed outlooks and growth.

What you’ll cover

  • The fundamentals of membership recruitment
  • Conducting research that will deliver a successful recruitment strategy
  • How to better segment and target your market
  • How to build an effective, segmented membership offer
  • The key membership promotional channels tactics and messaging
  • Developing relationship-based membership
  • How to build a membership recruitment plan
  • Successful membership recruitment techniques & strategies
  • Onboarding and year one

Additional benefits

  • Practical tools and information you can immediately apply to grow your membership
  • Networking and best practice sharing opportunities with other membership organisations
  • An understanding of the latest member recruitment strategies techniques
  • A framework for developing and comparing your current membership recruitment plan.

Who should attend?

If your job description involves anything with a member recruitment and retention responsibility, then the short answer is you. You could be an MD, a Marketing, Membership or Operations function within a federation, professional institute, charity, trade body or other type of membership organisation. The results will be the same: a great day with us, and a richly rewarding session with full, post-course support.

Host

David Douglas is the founder of Membership Matters, a leading membership consultancy that has spent 10+ years building great relationships with the UK’s most notable membership associations and professional bodies. He regularly speaks at international conferences and develops strategies, with a focus on expanded membership growth, increased engagement and refined member experience.

Lunch

Arrival refreshments, a freshly prepared lunch, and afternoon tea, coffee and refreshments are all provided free of charge in our exceptional venue.

Venue

View venue details here.

Ready to book?

Secure your place on the Successful Membership

Recruitment Strategies course.

 

Purchase your place →

Continue your learning

If you’re looking for a more comprehensive programme, explore our Recruitment & Retention Masterclass, which covers the full membership recruitment and retention lifecycle, or Successful Membership Retention Strategies to strengthen long-term member engagement.

Discounts

33% off when you book 3+ tickets or
£50 off when you book more than
one month in advance (code EARLY50)

In-house training

Our membership training courses can be
delivered in-house or online, at a date
that suits you
Find out more >

Asset 2

Testimonials

I not only have the framework for my new membership retention and recruitment strategies, but I also have clear actionable steps to make it a reality.

Helen Parker, Head of Community
EHA (European Hematology Association)

I enjoyed the interactive and collaborative nature of the training, and the chance to discuss shared challenges with likeminded peers and learn from their successes.

Lucy Brewer, Membership Recruitment and Engagement Manager
IStructE

The trainer was very knowledgable sessions were engaging and enlightening. There was plenty of opportunity for questions and valuable discussion, and I came away with lots of food for thought.

Jane Sankarayya, Corporate Communications Manager
LGIU

If your job is to manage membership, this is your one-stop shop. You can't afford NOT to get a grip on these strategies.

Alison Howarth, Memberships & Engagement
Henley Business School
Asset 1

Upcoming Seminars