Successful Membership Recruitment Strategies
18 Mar 2025, 10.00 - 15.30 | County Hall, Waterloo£399
CURRENT DISCOUNTS
Buy two places & get a third free! on a single course
– or –
£50 OFF for charities and not-for-profits,
simply enter discount code NFP50
IN-HOUSE TRAINING
All our membership training
seminars can be run
in-house or online at a date &
time of your choosing
Let Membership Matters show you how to successfully identify, target and recruit in these data driven times. This practical and highly interactive course takes delegates, step-by-step, through the membership recruitment process, revealing a healthy, robust recruitment strategy as you go.
We mix industry best practice that comes from working with the best not-for-profits, charities and membership associations of varying sizes with the latest recruitment tactics, practical tips, strategy case studies and group work. The end results? A day of innovation, refreshed outlooks and growth.
Key topics
- The fundamentals of membership recruitment
- Conducting research that will deliver a successful recruitment strategy
- How to better segment and target your market
- How to build an effective, segmented membership offer
- The key membership promotional channels tactics and messaging
- Developing relationship-based membership
- How to build a membership recruitment plan
- Successful membership recruitment techniques & strategies
- Onboarding and year one
Benefits of attending are:
- Practical tools and information you can immediately apply to grow your membership
- Networking and best practice sharing opportunities with other membership organisations
- An understanding of the latest member recruitment strategies techniques
- A framework for developing and comparing your current membership recruitment plan.
Who should attend?
If your job description involves anything with a member recruitment and retention responsibility, then the short answer is you. You could be an MD, a Marketing, Membership or Operations function within a federation, professional institute, charity, trade body or other type of membership organisation. The results will be the same: a great day with us, and a richly rewarding session with full, post-course support.
Host
David Douglas is the founder of Membership Matters, a leading membership consultancy that has spent 10+ years building great relationships with the UK’s most notable membership associations and professional bodies. He regularly speaks at international conferences and develops strategies, with a focus on expanded membership growth, increased engagement and refined member experience.
Lunch
Breakfast and a superb 2 course lunch, teas, coffee and refreshments are provided free of charge at our iconic venue.
Venue
View venue details here.
While you’re here, check out the Successful Membership Retention Strategies seminar or the Recruitment & Retention Masterclass which covers the entire membership recruitment and retention cycle.
CURRENT DISCOUNTS
Buy two places & get a third free! on a single course
– or –
£50 OFF for charities and not-for-profits,
simply enter discount code NFP50
IN-HOUSE TRAINING
All our membership training
seminars can be run
in-house or online at a date &
time of your choosing
Testimonials
Upcoming Seminars
-
Recruitment & Retention Masterclass
The Membership Recruitment & Retention Masterclass, is a comprehensive two day course, covering the entire...
18 - 19 Mar 2025 10.00 - 15.30Waterloo, London
-
Successful Membership Recruitment Strategies
Let Membership Matters show you how to successfully identify, target and recruit in tough times...
18 Mar 2025 10.00 - 15.30Waterloo, London
-
Successful Membership Retention Strategies
Retention is primarily driven by member experience, and is a priority for membership associations today. This practical workshop...
19 Mar 2025 10.00 - 15.30Waterloo, London