Successful Membership Recruitment Strategies

18 Mar 2025, 10.00 - 15.30 | County Hall, Waterloo£399

CURRENT DISCOUNTS

Buy two places & get a third free! on a single course
– or –
£50 OFF for charities and not-for-profits,
simply enter discount code NFP50

IN-HOUSE TRAINING

All our membership training
seminars can be run
in-house or online at a date &
time of your choosing

Find out more >

 

Let Membership Matters show you how to successfully identify, target and recruit in these data driven times. This practical and highly interactive course takes delegates, step-by-step, through the membership recruitment process, revealing a healthy, robust recruitment strategy as you go.

We mix industry best practice that comes from working with the best not-for-profits, charities and membership associations of varying sizes with the latest recruitment tactics, practical tips, strategy case studies and group work. The end results? A day of innovation, refreshed outlooks and growth.

Key topics

  • The fundamentals of membership recruitment
  • Conducting research that will deliver a successful recruitment strategy
  • How to better segment and target your market
  • How to build an effective, segmented membership offer
  • The key membership promotional channels tactics and messaging
  • Developing relationship-based membership
  • How to build a membership recruitment plan
  • Successful membership recruitment techniques & strategies
  • Onboarding and year one

Benefits of attending are:

  • Practical tools and information you can immediately apply to grow your membership
  • Networking and best practice sharing opportunities with other membership organisations
  • An understanding of the latest member recruitment strategies techniques
  • A framework for developing and comparing your current membership recruitment plan.

Who should attend?

If your job description involves anything with a member recruitment and retention responsibility, then the short answer is you. You could be an MD, a Marketing, Membership or Operations function within a federation, professional institute, charity, trade body or other type of membership organisation. The results will be the same: a great day with us, and a richly rewarding session with full, post-course support.

Host

David Douglas is the founder of Membership Matters, a leading membership consultancy that has spent 10+ years building great relationships with the UK’s most notable membership associations and professional bodies. He regularly speaks at international conferences and develops strategies, with a focus on expanded membership growth, increased engagement and refined member experience.

Lunch

Breakfast and a superb 2 course lunch, teas, coffee and refreshments are provided free of charge at our iconic venue.

Venue

View venue details here.

Purchase

While you’re here, check out the Successful Membership Retention Strategies seminar or the Recruitment & Retention Masterclass which covers the entire membership recruitment and retention cycle.

CURRENT DISCOUNTS

Buy two places & get a third free! on a single course
– or –
£50 OFF for charities and not-for-profits,
simply enter discount code NFP50

IN-HOUSE TRAINING

All our membership training
seminars can be run
in-house or online at a date &
time of your choosing

Find out more >

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Testimonials

I not only have the framework for my new membership retention and recruitment strategies, but I also have clear actionable steps to make it a reality.

Helen Parker, Head of Community
EHA (European Hematology Association)

I enjoyed the interactive and collaborative nature of the training, and the chance to discuss shared challenges with likeminded peers and learn from their successes.

Lucy Brewer, Membership Recruitment and Engagement Manager
IStructE

The trainer was very knowledgable sessions were engaging and enlightening. There was plenty of opportunity for questions and valuable discussion, and I came away with lots of food for thought.

Jane Sankarayya, Corporate Communications Manager
LGIU

If your job is to manage membership, this is your one-stop shop. You can't afford NOT to get a grip on these strategies.

Alison Howarth, Memberships & Engagement
Henley Business School
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Upcoming Seminars