Recruitment &
Retention Masterclass

17-18 Nov 2026, 10.00 - 15.30 | Tower Hill, London£749

Discounts

33% off when you book 3+ tickets or
£50 off when you book more than
one month in advance (code EARLY50)

In-house training

Our membership training courses can be
delivered in-house or online, at a date
that suits you
Find out more >

 

What you’ll learn

Clear two consecutive days in your diary and sign up for our comprehensive Membership Recruitment & Retention Masterclass. Membership Matters has poured all its knowledge and experience into the course, so you can fill in the gaps. It covers the entire membership recruitment and retention process.

Each stage of the membership lifecycle (Awareness, Recruitment, Engagement, Renewal and Reinstatement) is broken down into bitesize chunks. We’ll share analysis of industry best practice, practical tips and example strategies. Learn how to create successful lead generation conversion campaigns. Craft marketing personas and behavioural profiles for greater engagement.

Delegates can then immediately apply their brain-fizzing new insights to immediately start growing membership, improve engagement and increase retention. Devise best-practice retention strategies and implement the essential KPIs and metrics that measure and demonstrate success. After all, it is a simple numbers game. Your organisation + 2 days x Membership Matters = Success.

Additional benefits

  • Practical tips and techniques you can apply immediately to grow your membership
  • Stay up to date with the latest developments from our fast-moving industry
  • Networking and best-practice sharing opportunities with other membership organisations
  • Strengthen your existing marketing plan

Who should attend?

The course is a two-day masterclass aimed at those with a member recruitment or retention responsibility within a federation, professional institute, charity, trade body or other type of membership organisation. Whatever your title, if membership matters, book now.

Host

David Douglas is the founder of Membership Matters, a leading membership consultancy that has spent 10+ years building great relationships with the UK’s most notable membership associations and professional bodies. He regularly speaks at international conferences and develops strategies, with a focus on expanded membership growth, increased engagement and refined member experience.

Lunch

Arrival refreshments, a freshly prepared lunch, and afternoon tea, coffee and refreshments are all provided free of charge in our exceptional venue.

Venue

View venue details here.

Ready to book?

Secure your place on the Recruitment

& Retention Masterclass.

 

Purchase your place →

Have a question? Contact us on 0345 955 5155 or email hello@membership-matters.co.uk.

Discounts

33% off when you book 3+ tickets or
£50 off when you book more than
one month in advance (code EARLY50)

In-house training

Our membership training courses can be
delivered in-house or online, at a date
that suits you
Find out more >

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Testimonials

I not only have the framework for my new membership retention and recruitment strategies, but I also have clear actionable steps to make it a reality.

Helen Parker, Head of Community
EHA (European Hematology Association)

I enjoyed the interactive and collaborative nature of the training, and the chance to discuss shared challenges with likeminded peers and learn from their successes.

Lucy Brewer, Membership Recruitment and Engagement Manager
IStructE

The trainer was very knowledgable sessions were engaging and enlightening. There was plenty of opportunity for questions and valuable discussion, and I came away with lots of food for thought.

Jane Sankarayya, Corporate Communications Manager
LGIU

If your job is to manage membership, this is your one-stop shop. You can't afford NOT to get a grip on these strategies.

Alison Howarth, Memberships & Engagement
Henley Business School
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Upcoming Seminars