Membership
benchmarking
Understand what’s changed – and what it means
Research becomes even more valuable when you can see how attitudes, behaviours and performance have changed over time.
We help membership organisations benchmark new research against previous studies, whether delivered by Membership Matters or another provider. This allows you to track changing member needs, perceptions and engagement, measure progress and identify emerging priorities.
Where useful, we can also incorporate competitor and sector analysis to provide wider context and understand how your organisation compares.
Whether you’re reviewing your membership strategy, measuring the impact of change or repeating an established member survey, benchmarking gives you a clearer picture of progress and where to focus next.
We help membership organisations
- Benchmark new findings against previous research
- Track changes in member needs and expectations
- Measure shifts in satisfaction, engagement and perceptions
- Compare key membership metrics over time
- Understand the impact of strategic changes
- Identify emerging trends and priorities
- Incorporate competitor and sector analysis where relevant
- Build consistent measures for future tracking
When you might need this
- You’re repeating a previous member survey
- You want to understand what has changed over time
- You need to measure progress against earlier findings
- Your organisation has introduced significant changes
- You’re reviewing your membership strategy
- You want to track changing member needs or perceptions
- You need evidence to demonstrate progress to your Board
Featured case study
Resolution
Resolution is a membership organisation representing family justice professionals across England and Wales.
Membership Matters worked with Resolution to build on previous research, providing a clear comparison of how member views, experiences and priorities had changed over time.
By benchmarking new findings against earlier insight, we were able to distinguish long-standing issues from emerging priorities and give Resolution a stronger evidence base for future decision-making.
The project helped Resolution to:
- Track changes in member views and priorities
- Compare current findings with previous research
- Identify emerging needs and areas of progress
- Understand where challenges had persisted over time
- Provide stronger evidence for future strategic decisions
Complete focus on delivering the goals we have set and have helped us to achieve so much more than we thought we could. All this and a warm sense of humour too.
Claire Easterman
Operations Director
Why Membership Matters?
Benchmarking isn’t simply about comparing your organisation with others.
We focus on creating meaningful comparisons with your own previous research, helping you understand what has changed, what has stayed the same and why it matters.
We can work with research previously delivered by Membership Matters or other providers, maintaining continuity wherever possible while ensuring new research reflects your organisation’s current priorities.
Related services
Membership proposition development
Strengthen your membership offer before reviewing pricing.
Member personas & segmentation
Understand how willingness to pay differs across member groups and audience segments.
Membership strategy
Develop a sustainable membership model that balances value, growth and financial performance.
Track how your membership is changing
Want to understand how member needs, perceptions and behaviours have changed? We can benchmark new research against previous findings to identify progress, emerging priorities and where to focus next.
Contact us → or call us on 0345 955 5155
