You did your research and found us. What to expect now? We start with a conversation, listening and carefully choosing the right research methodologies, which leads to results and clear, actionable improvements. It’s not just a case of handing it over and we’re done. We’re with you every step of the way.

Our dedicated research team work exclusively with membership associations and charities, meaning no one better understands the unique challenges you face. We specialise in understanding our clients, with an emphasis on strategic and operational process, to ensure our insight delivers a clear and actionable path to strategic growth.


  • Membership research
  • Market insight
  • Proposition development and testing
  • Marketing personas development
  • Behavioural research
  • Loyalty testing and engagement scoring
  • Engagement testing and measuring
  • Quantitative & qualitative research
  • Member surveys
  • Focus groups
  • Face to face interviews
  • Research training

For more information and special offers on membership research please
call us on 08459 555 155 or drop us an email.

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We asked Membership Matters to provide members insight, to improve recruitment and retention levels, to great effect. They took the time to understand our organisation, matching recommendations to strategic objectives. Their professionalism and expertise in the membership sector sets them apart from other agencies.

Ben Devey, Development and Membership Manager, Society for the Protection of Ancient Buildings (SPAB)

Membership Matters provided invaluable insight into understanding current and future membership needs, informing the development of services and marketing communications. Their strategic outlook, enthusiasm and excellent stakeholder management was invaluable. I wouldn’t hesitate to recommend Membership Matters.

Jennie Evans, Head of Business Strategy and Development, Quality Assurance Agency for Higher Education (QAA)

Membership Matters investigated current, past and potential members, segmenting our audiences and developing successful value propositions for each. Their assistance in translating the findings into strategic planning was invaluable, while their recommendations have directly contributed to sustained member growth. Consistently effective and value for money.

David Veal, Executive Director, Speciality Coffee Association of Europe (SCAE)
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Upcoming Seminars

Upcoming Seminars

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