Data strategy and governance – RSA
The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) is a global membership organisation focused on social change and innovation. During a significant period of organisational transformation, the RSA sought support to strengthen its approach to data, digital engagement, and Fellow experience.
Membership challenge
As the RSA reviewed how it engaged and supported Fellows, it recognised that data and digital capability would be critical to future success. The organisation was developing both a data strategy and digital roadmap and needed support to ensure these were aligned with organisational goals, Fellow needs, and future digital ambitions. They also wanted to connect Fellowship research with practical digital solutions and create a clearer framework for how data could support engagement, personalisation, and organisational insight.
What we did
We worked with the RSA to support the development of its data strategy and digital roadmap, helping create a more joined-up and strategic approach to data across the organisation. This included supporting the development of a future-focused data framework, advising on governance, customer centricity, behavioural insight, and data architecture, and helping shape an implementation roadmap for delivery.
Alongside this, we supported RSA Digital in translating Fellowship research into practical digital recommendations. We advised on how to use the RSA Digital Summit to harness Fellowship expertise and shape future online participation solutions, while also helping connect behavioural and transactional data into a coordinated approach that could support engagement, optimisation, and decision-making.
Impact
This work helped the RSA to:
- Develop a clearer and more coordinated approach to data and digital transformation
- Align digital strategy with Fellowship insight and organisational priorities
- Strengthen foundations for personalisation, engagement, and data-driven decision-making
- Build a practical roadmap for future digital and data development
- Support Board-level strategic discussions with clear, evidence-based recommendations
With this work, the RSA was better positioned to use data and digital capability to enhance Fellow engagement and support long-term organisational innovation.
“Membership Matters supported RSA in enhancing our digital and data strategy, improving how we use digital platforms and data for automating processes, insights and decision making.”
Sam Fletcher
Ex Head of Fellowship Development & Services
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