Recruitment & Retention Masterclass
Buy three places on a course for the price two
20% off for charities and not-for-profits, simply enter discount code TWENTY
The Membership Recruitment & Retention Masterclass, is a comprehensive two day course, covering the entire membership recruitment and retention process. Each stage of the membership lifecycle (Awareness, Recruitment, Engagement, Renewal and Reinstatement) is broken down and analysed against industry best practice, practical tips, example strategies and group work, allowing deligates to createt thier own membership strategy as they go.
Delegates are provided with the latest recruitment and retention tactics (and the related process), that can be applied immediately to grow membership, improve engagement and increase retention, while better demonstrating the effectiveness of your work.
The Recruitment & Retention Masterclass clearly articulates the key drivers of membership success. Delegates learn how to create successful lead generation conversion campaigns, craft marketing persons and behavioural profiles for greater engagement, devise best-practice retention strategies, and implement the essential KPI’s and metrics to measure and demonstrate success.
• Practical tips and techniques you can apply immediately to grow your membership
• Keep up to date with the latest tactics in the industry
• Networking and best practice sharing opportunities with other membership organisations
• Improve the effectiveness of your marketing plan
Who should attend
The course is a two day masterclass, aimed at those with a member recruitment or retention responsibility within a federation, professional institute, charity, trade body or other type of membership organisation.
Lunch, teas, coffee and refreshments are provided free of charge.
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